Facebook and Instagram parent firm Meta has teamed with the State Bank of Pakistan (SBP) to help 500 women in Pakistan start and grow their own companies. This collaboration is a part of Meta’s She Means Business initiative, which provides training in digital skills, access to resources, and opportunity to network with other businesswomen in order to assist them expand their enterprises.
Demo, a digital marketing firm, and the National Institute of Banking & Finance (NIBAF) will run the initiative. All attendees will have the opportunity to learn about e-commerce, social media marketing, and personal finance. They can network with other successful women business owners and mentors.
Deputy Governor of the SBP Sima Kamil was quoted in a news release by Meta as saying, “Small enterprises play a critical role to enhance the country’s economy.”
Women business owners across Pakistan, including in rural regions, stand to gain from this initiative. It’s also meant to aid female business owners in breaking into international markets.
Beth Ann Lim, Director of Policy Programs at Meta, stated, “We will do our part to help Pakistan’s economy flourish by giving women the tools they need to start and run their own businesses. We expect this initiative to encourage Pakistani women business owners to expand their operations and so provide new employment opportunities.”
It’s a huge step forward for women business owners in Pakistan to have access to this program. Moreover, it shows how seriously Meta takes its role as a catalyst for Pakistan’s economic development.
Some of the ways in which the Meta-Pakistan partnership helps women business owners are listed below.
Access to digital skills training: Training in areas such as social media marketing, online sales, and basic financial management will be made available to female business owners through this program. Their businesses can expand and attract more customers thanks to this.
Access to digital skills training: The program will give female business owners access to a variety of useful tools, including financial backing, expert advice, and a supportive community. They will be able to better handle the difficulties that arise while running their businesses thanks to this.
Increased visibility: The program will help elevate the profile of Pakistani women business owners. New clients and business associates will find them more appealing as a result.
In Pakistan, women business owners can benefit greatly from the Meta-Pakistan partnership. This is an excellent opportunity for them to expand their horizons professionally, gain exposure, and acquire useful contacts. Because of this, their businesses can expand, which is good news for Pakistan’s economy.