Launching Your E-Commerce Venture in Pakistan in 2024

Starting an E-commerce business in Pakistan can be a complex and difficult procedure due to a lack of payment processing capabilities. The e-commerce industry is expanding at a rapid pace.

The market size for eCommerce is expected to generate $6,724 million in sales in the current year 2023. This figure puts Pakistan ahead of several developing countries, including New Zealand. Current revenue is predicted to expand at a 6.1% annual rate, resulting in a market volume of US$8,500 million by 2027.

New and aspiring entrepreneurs are taking the initiative to search out new eCommerce prospects. In this essay, we will go over all of the important procedures that will assist you in starting an eCommerce business in Pakistan in 2024.

Models of e-commerce:

Because the industry is very competitive, the first stage is to determine the business model. There are four fundamental categories.

Business-to-customer (B2C): The B2C concept tries to sell directly to consumers online. Daraz is a prime example in Pakistan. Individual customers visit the website, look for a product, and place an order online. This category includes the vast majority of online enterprises. Set up a website and begin selling online if you have a product or service to market.

Business-to-business (B2B): These models are designed to help businesses sell products or services to other businesses (rather than individuals). B2B eCommerce models include Amazon Business and Alibaba.

Determine Your Niche and Market:

It is critical to establish your business’s niche and target audience. A niche is a defined sector in which the firm intends to operate, and the target market is the group of people who are likely to be interested in your business. Remember that a company may sell a product or a service. You can sell online by creating a website, or you can create a shop (marketplace) on Facebook, Amazon, Instagram, or Daraz.

Create a Business Plan:

The next step is to create a business strategy after determining the business’s specialization and target market. A business plan is a document that outlines the company’s objectives and tactics. The techniques emphasize marketing avenues in particular to spread the word and reach out to the audience that may be interested in that business.

Here’s a quick checklist of five things you should do.

1- Choose a business name and begin developing your brand:

When selecting a business name, keep the following steps in mind:  

  • Make it memorable and easy to say.  
  • Make sure the domain name is available.  
  • The name should be distinct.
  • Consider the possibility of future expansion.
  • The name should have a pleasant connotation.

After deciding on a name, you can begin constructing your brand by creating a brand identity. Creating a logo, brand colours, and a tagline are all part of this process. You can also establish your online presence by creating a website and social media accounts.                     

It is also critical to maintain your brand image and messaging throughout all marketing and communications materials that can engage your target audience in order to develop a strong and distinctive brand.

2- Register Your Company:

After deciding on a brand name, you must register your company and secure any essential licenses. To start a business in Pakistan, you must first complete the following procedures.

  • Register with the FBR and receive an NTN (National Tax Number).
  • Sign up for SSCP.
  • Join the local Chamber of Commerce.

It is recommended that you seek particular assistance from a lawyer or accountant on how to register your business name in your city.

3- Make an e-commerce website:

Following the completion of the business objective and legal components, the next step is to establish your online presence, which begins with the development of your eCommerce website. WordPress or Shopify can be used to create a website.

Do you lack experience in developing eCommerce websites?

Go to Work Chest and publish your project to receive proposals from talented website developers all around Pakistan.

4- Create Product Listings and Build Your Inventory:

After creating the website, the following step is to stock the store with products. You must upload inventory that contains the product name, description, price, images, and item number (quantity) in stock. Following that, you must plan logistics such as branded packaging, warehousing, inventory management, and shipping.

In Pakistan, TRAX and TCS are the market leaders in e-commerce courier services.

5- Marketing and advertising:

The final element of the jigsaw is to determine the marketing and advertising budget and channels. People in Pakistan spend a lot of time on Facebook, Instagram, TikTok, and YouTube. It’s not a terrible idea to start advertising your online store on these social media networks.

Videos are the most effective creative for social media paid marketing. People prefer to see what they want to buy, and when a brand story is tied to the creative, making a decision becomes much easier. Celebrity endorsement in videos works best for eCommerce in Pakistan. When spending money on advertising, it is critical to keep track of the return on investment (ROI).

Google PPC is the most effective and fastest paid advertising method. When you utilise Google to drive traffic to your website for business-related keywords, individuals only come to your website when they want to buy or are at least interested in your business because they arrived after searching a term on Google. Your sponsored listing appears at the very top, encouraging consumers to click on the link and visit your landing page.

These three things must be included on the landing page.

  • Pixel by Facebook
  • Email Sign-Up Form
  • Icons of Social Media

What is the cost of starting an e-commerce business?

Website development and hosting: eCommerce necessitates the creation of a website, which must be hosted by a reputable business that is quick, scalable, and has 99% uptime with 24/7 support. The price of the website and hosting varies depending on the goods.

Product sourcing and inventory: This cost is determined by the number of products you want in your warehouse (inventory). Furthermore, product sourcing channels are the most cost-effective.

Marketing and advertising: In Pakistan, a typical marketing and advertising budget ranges from $1000 to $10,000. The budget is being spent on

  • Google Ad Words
  • Advertisement on Facebook
  • TIKTOK Commercials
  • Instagram Marketing
  • Advertisements on YouTube


It is not difficult to start an e-commerce firm in Pakistan. It is supported by the Ministry of Commerce, the Ministry of Information and Technology, and prospective e-Commerce enterprises with several facilities and mentorship. After promoting your business, you can find your specialty, create an online store, and begin selling.

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