Threads Soars while Twitter’s Traffic Takes a Hit

Meta’s newest microblogging platform, Threads, has had a profound influence on Twitter in little over two days, attracting over 100 million users. Matthew Sovereign, CEO of Cloudflare, claims that traffic congestion on Twitter has significantly lessened since the middle of 2023.

According to rankings data from Cloudflare’s domain name system, Twitter’s traffic has been progressively falling since January, reaching a new low in July (DNS). There appears to have been a larger effect on Twitter traffic from the recent release of the Threads app.

From January of 2023, there has been a consistent fall in Twitter usage. The popularity of Threads and the widespread exodus from Twitter to the Meta-owned app may explain the recent acceleration of this decrease.

Seventy million people joined Threads in its first three days, and 100 million are predicted to join by Monday. A large user base like this might pose a serious challenge to Twitter’s monopoly on the microblogging market.

Twitter’s fall might be attributable to a variety of things. Elon Musk’s controversial ownership, competition from upstarts like Mastodon and Bluesky, and a general drop in popularity are all factors.

It’s too soon to tell what effect Threads will have on Twitter in the long run. The present trend, however, shows that Threads is growing popularity while Twitter is losing its users.

More information on the drop in Twitter traffic is provided below.

  • American roads have had the steepest drop in traffic. Twitter users have decreased by 15% in the US since this time last year.
  • Advertising revenue on Twitter has dropped alongside the service’s user base.
  • According to a recent poll, 40% of Twitter marketers are thinking about decreasing their expenditure there.
  • CEO Elon Musk has admitted that Twitter is seeing a traffic drop.

Musk expressed his concern over the platform’s declining traffic volume, saying, “I’m concerned about it and I’m working on methods to enhance the platform.”

It is premature to speculate on the long-term consequences of the recent drop in Twitter usage. Yet it can’t be denied that Twitter has some serious problems. An adverse effect on Twitter’s financial performance is possible if the firm is unable to stem the flow of visitors leaving the site.

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