Google has been gradually increasing the number of advertisements within the Play Store over the past few months, and the firm may not be through just yet. The Play Store may soon have even more advertisements from Google, according to a recent report.
The new advertising will show up all over the place, from the search field to the app catalog to the home page. These will appear as sponsored suggestions, which are simply advertising that seem like recommendations from the app you’re using.
Google is likely putting more advertisements on the Play Store to get more money. The App Store and the Amazon Appstore are just two of the many app marketplaces that have been challenging the corporation recently. Google hopes that by increasing the number of advertisements on the Play Store, it will attract more software makers and content creators.
The new advertisements have been met with mixed reactions. There have been complaints from users that the advertisements are too disruptive and obscure the search results while trying to locate a certain app. Others have interpreted the commercials as evidence that Google is shifting its business model to mimic that of a traditional advertising agency.
How people respond to the new commercials is a complete unknown at this point. Yet it’s obvious that Google has no plans to cease promoting the Play Store with advertisements.
More advertising can be found in the following sections of the Google Play Store:
Search Bar: The Play Store’s search box has been updated so that sponsored suggestions appear directly above your recent searches whenever you conduct a search. Google has chosen these app recommendations because it believes you may like using them.
Main Menu: There will now be a “Trending” section on the main page of the Play Store. The most downloaded applications, games, and movies will all be shown here. There will be both premium and free (ad-supported) applications listed here.
Listings for apps: There is now an advertisement row at the bottom of the app listing page. These adverts are for competing applications that may be found in the Play Store.
Some of the novel ad layouts are:
Sponsored suggestions: Apps that are related to the user’s search query may be promoted through sponsored recommendations, which display as adverts in the search box.
Limited-time events: Ads for applications that are time-sensitive, such as those for a holiday or sporting event, will display in the search box during these brief periods.
In-app ads: To advertise other applications or items, developers create what are called “in-app advertising,” which show within the app itself.
Google Play Store advertising may be turned off by disabling “Ads personalization” in your Google settings if you prefer not to be targeted with them. But, this will also turn off the “Trending” section and other tailored ad-reliant elements on the Play Store’s main page.
It’s worth noting that Google Play isn’t the first app store to ramp up its marketing spending. Ads have increased in both the Apple App Store and the Microsoft Store in recent years. As app shops seek out new revenue streams, this pattern is likely to persist.